Specialization Tags
Biography
As one of the co-founders of Mabel's Labels, Tricia has experienced everything on the spectrum from Idea to Acquisition. Mabel’s Labels is a direct-to-consumer custom printing company that started at $0 and was 100% bootstrapped with no investors or debt. While most manufacturing is done in-house, some off-shore production was outsourced to meet the demands of retailers such as Target and Walmart, for non-custom products. Mabel’s Labels was sold to Avery Products in 2016. Tricia was deeply involved in the acquisition process and lead the negotiations and presentations. Tricia was the VP of Marketing & Product Development from 2002-2016 and focused on community building, digital selling, branding, and product design. When the business was successfully sold, Tricia took on the role of General Manager from 2016 – 2020. For the past year, Tricia has been consulting with companies looking to increase their brand profile, create a solid marketing plan tied to powerful goals and find creative solutions to production issues. As an “ideas person”, Tricia has a lot of energy for entrepreneurs, their ideas, and making the most of every opportunity. "Let's have some fun!"
What Companies and What Challenges?
-Direct-to-Consumer, online consumer goods & brands -Companies looking to start or reimagine their brand, marketing or PR strategy -Companies looking to strengthen their position in the market, either for sale or growth -Start-up partnerships in need of guidance & problem-solving on partnership issues
Network
I have significant connections in printing and manufacturing. I am connected to networks and leaders in children's products.