Specialization Tags
Biography
Paul Fitzgerald is the Founder and CEO of Salt & Pepper Media Inc., a well-known public relations firm based in Burlington, Hamilton, and Toronto. The firm also has field offices in Montreal, Calgary, Vancouver, New York City, Chicago, San Diego, Las Vegas, and Los Angeles. He is also a columnist with Entrepreneur Magazine, and his work has frequently appeared in USA Today, CNN International Report, The Toronto Sun, and InventorSpot.com. He is also a new innovations and technology columnist with The Toronto Tribune, The Toronto Post-Gazette and The New York City Herald. Additionally, he hosts the top tech tip spotlight on Halton Outlook Today (HOT) News. Fitzgerald’s firm works with start-ups of all sizes in Canada and the USA. CNN, FOX, ABC, CBS, NBC, The Globe & Mail, The Toronto Sun, CTV, Global, CBC, The New York Times, and The Los Angeles Times are just a handful of media outlets Salt & Pepper Media Inc. works with to help secure news coverage for its clients. His media company offers a wide variety of services for start-ups and established ventures, which include Press Releases, Public Relations, Social Media, Website Design, Marketing, Communications, Branding, and Business Development. Fitzgerald is also committed to giving back and is a staunch supported of community outreach with The Burlington Teen Tour Band Alumni, Arts For A Better Tomorrow (ABT) in Los Angeles, and It’s Okay Not To Be Okay in Canada. He is nearing completion of his PhD in Communication Sciences and holds a Master of Arts (MA) Degree (Interdisciplinary Studies) in Journalism and Communications and a Bachelor of Arts (BA) from SMU. He is also a graduate of the Broadcast Journalism Program at Mohawk College of Applied Arts & Technology in Hamilton.
What Companies and What Challenges?
I work with scores of start-ups in many spaces, including healthcare, cybersecurity, finance, security, apps, travel and tourism, smart home products, transportation, aviation, smart cities technologies, and artificial intelligence. I help companies who need media coverage and secure them coverage on major news networks in Canada and the USA. I also work with companies on the branding front and help guide them to success through logos, website design, social media, marketing and advertising, promotional videos, and content. Additionally, I offer guidance and expertise to start-ups in the areas of business development: raising funds, hiring, staffing, planning, and strategic growth. And, I help connect start-ups with innovators for product design and development, product launches, product placement, and product promotion.
Network
My network is dynamic - a direct benefit for start-ups at The Forge. I am here to help start-ups make connections with the news media, branding and marketing consultants, app developers, business development professionals, product engineers, and social media experts. As well, I am able to connect start-ups with TV producers, advertising firms, and higher education experts in media, public relations, communications, and business.