Specialization Tags
Biography
Henrique helps startups take their ideas to market and get paid for their hard work by leveraging his 10+ years of entrepreneurship, and sales & marketing experience. After graduating as a mechanical engineer from the University of Waterloo in 2014, Henrique tried and failed at 2 different startups. By 2018 he had learned, the hard way, what it feels like to get rejected. So over the next 3 years he took to helping other tech founders in the Kitchener-Waterloo region avoid the same mistake he made at both startups: focusing too much on the solution and forgetting about the customer. To date, Henrique has helped dozens of entrepreneurs make millions of dollars in revenue, culminating in the success of his third startup, BudTrainer. Operating in the highly competitive cannabis home-gardening space, Henrique took BudTrainer from $0 to $200k/year in under 2 years, making it available in over 160 retailers in Canada, the US, Europe, Australia, and New Zealand. Henrique's coaching style is about laying down foundations and empowering entrepreneurs to get paid for their hard work, without feeling the anxiety that comes when it's time to sell their own ideas.
What Companies and What Challenges?
Any startup that is ready to get paid for what they've built and needs help getting the dollars in their bank account. There is a long string of events that needs to unravel between a customer becoming aware of a company to them buying a product or service. I help startups unravel this string of events (called sales and marketing) from brand awareness to decision, all the way to getting referrals. Industries I've worked with: construction, robotics, law, farming, health-tech, software, ed-tech, media, transportation, and cannabis, to name a few.
Network
I have a deep network of entrepreneurs from the KW and Toronto region. I was part of Velocity in 2014, and since then I have only grown my network. I often introduce entrepreneurs to one-another in the spirit of networking, and have many connections to C-level folks at different startups.